When was this published?

This article was first published on July 21, 2026 by The Real Deal and curated for The Miami readers.

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This story was reported by The Real Deal.

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Braemar sells Key West resort amid Ashford split

Summary by The Miami Editorial Desk · Based on reporting from The Real Deal · July 21, 2026 · 1 min read

Braemar Hotels & Resorts is offloading its oceanfront resort in Key West for $190 million. The sale of Pier House Resort & Spa is part of the REIT’s broader hotel asset selloff intended to fund a $480 million payout linked to a split with its manager, Bisnow reported. Through affiliates Ashford Pier

Why this matters in The Miami

The sale of Pier House Resort & Spa in Key West for $190 million marks a significant transaction in South Florida's hospitality market. As Miami-Dade County's neighbor to the south, Key West's tourism industry has a ripple effect on the local economy. With its oceanfront location and 142 keys, the resort is a notable asset in the region. The sale price of $1.3 million per key reflects the strong demand for hotel properties in desirable locations. This deal may also have implications for Miami's own hotel market, particularly in areas like Miami Beach, which is known for its high-end resorts and hotels. As the hospitality industry continues to evolve in South Florida, it will be worth watching how this sale affects the broader market and whether other hotel owners in the region will follow suit. The transaction's impact on local employment and tourism will also be closely monitored.

About this story

Original reporting by The Real Deal. The Miami surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page.

For the complete original report, visit The Real Deal. Have a tip or correction? Contact our newsroom.

Category: arts · Published: July 21, 2026 · Source: The Real Deal · Reading time: 1 min

Summary created by	The Miami Editorial Desk — automated, rule-governed
Original reporting	The Real Deal
Original story	Read at the source
Source published	Jul 21, 2026
AI assistance	Automated summary drawn from the source’s own published text
Prepublication human review	No — editorial rules, flagged-item review, and published samples

Braemar sells Key West resort amid Ashford split

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