Gibson, a renowned guitar maker, has launched an immersive experience. This features rock 'n' roll exhibits and live shows. Custom-made guitars are also available.

The company has a long history of crafting famous guitars, spanning over a century. Further details about this experience can be found through the source. It is known that a similar setup was first introduced in Nashville, followed by London.

The choice of location for this experience was likely due to its cultural significance, encompassing music, art, and fashion.