A conversation about building a brand is featured in an episode of The Michael Miller Show. The guest is Leticia Fernandez de Mesa, who leads a company that produces a unique vodka. Details about the product's flavor and design are discussed, along with the challenges of entering a competitive market.
The story of how the company came to be is also explored, including the CEO's background and experiences. Further information about the episode and its topics can be found through the show's sources. The CEO's journey from an art-focused career to leading a spirits company is part of the conversation, offering insights into entrepreneurship and innovation.