arts
Bass Pro Shops rings up Cheeca Lodge resort in Florida Keys
By Grace McClung at The Real Deal
· June 17, 2026
· 1 min read
Bass Pro Shops hooked Islamorada’s 27-acre Cheeca Lodge & Spa, adding the luxury fishing and sporting resort to its multi-billion-dollar portfolio. The outdoor retailer, led by Johnny Morris, acquired the property at 81801 Overseas Highway in the Upper Keys from Northwood Investors for an undisclose
Key takeaway Northwood Investors, led by John Kukral, asked $300 million for the property earlier this year, The Real Deal previously reported.
Why this matters in The Miami
The sale of Cheeca Lodge & Spa to Bass Pro Shops has significant implications for the Florida Keys, particularly in terms of tourism and local economy. As a major outdoor retailer, Bass Pro Shops' acquisition of the luxury resort may attract a new demographic of visitors to the area, potentially boosting local businesses and revenue. The fact that Northwood Hospitality will continue to operate the resort suggests a level of continuity and stability for the existing staff and services. However, the change in ownership may also raise concerns about the potential impact on the local character and environment of Islamorada, given the area's sensitive ecosystem and vulnerability to over-development. As the new owner, Bass Pro Shops will need to balance its business interests with the need to preserve the natural beauty and charm of the Florida Keys, which are a major draw for tourists and a vital part of the region's identity.
About this story
Original reporting by The Real Deal . The Miami surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit The Real Deal . Have a tip or correction? Contact our newsroom .
Category: arts ·
Published: June 17, 2026 ·
Source: The Real Deal ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? Bass Pro Shops hooked Islamorada’s 27-acre Cheeca Lodge & Spa, adding the luxury fishing and sporting resort to its multi-billion-dollar portfolio. The outdoor retailer, led by Johnny Morris, acquired the property at 81801 Overseas Highway in the Upper Keys from Northwood Investors for an undisclose
When was this published? This article was first published on June 17, 2026 by The Real Deal and curated for The Miami readers.
Who reported this story? This story was reported by Grace McClung at The Real Deal. To learn more about how The Miami selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more arts coverage from The Miami, or browse our daily briefing and topic hubs .
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