arts
Hard Rock Bet takes over Miami’s La Sandwicherie to hand out free World-Cup inspired sandwiches to fans
By Kevin Boulandier at WSVN 7 News
· June 24, 2026
· 1 min read
A beloved Miami restaurant turned into a bet and bite for World Cup fans. Hard Rock Bet transformed La Sandwicherie in Wynwood into the “Hard Rock Bet Super Sub Shop” on Wednesday for a one-day-only experience. Miami Hurricanes legend Michael Irvin and former Colombian soccer captain Carlos Valderra
Key takeaway Hard Rock Bet transformed La Sandwicherie in Wynwood into the “Hard Rock Bet Super Sub Shop” on Wednesday for a one-day-only experience.
Why this matters in The Miami
The takeover of La Sandwicherie by Hard Rock Bet brings a unique blend of sports and culture to Wynwood, a neighborhood already known for its vibrant arts scene. The fact that Miami Hurricanes legend Michael Irvin and former Colombian soccer captain Carlos Valderrama were on hand to give out free sandwiches speaks to the strong ties between Miami's sports community and its Latin American heritage. As a hub for Latin American and Caribbean communities, Miami is naturally abuzz with World Cup excitement, and this event taps into that energy. The choice of La Sandwicherie, a beloved local eatery, as the venue for this promotion also highlights the importance of small businesses and local flavor in Miami's cultural landscape. As the World Cup continues to captivate audiences, it will be interesting to see how other local businesses and organizations find ways to engage with fans and celebrate the city's diverse cultural heritage.
About this story
Original reporting by WSVN 7 News . The Miami surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSVN 7 News . Have a tip or correction? Contact our newsroom .
Category: arts ·
Published: June 24, 2026 ·
Source: WSVN 7 News ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? A beloved Miami restaurant turned into a bet and bite for World Cup fans. Hard Rock Bet transformed La Sandwicherie in Wynwood into the “Hard Rock Bet Super Sub Shop” on Wednesday for a one-day-only experience. Miami Hurricanes legend Michael Irvin and former Colombian soccer captain Carlos Valderra
When was this published? This article was first published on June 24, 2026 by WSVN 7 News and curated for The Miami readers.
Who reported this story? This story was reported by Kevin Boulandier at WSVN 7 News. To learn more about how The Miami selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more arts coverage from The Miami, or browse our daily briefing and topic hubs .
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