arts
Norway fan wins Erling Haaland look-alike contest in Brickell, scores World Cup tickets
By Litzy Grijalba at WSVN 7 News
· July 11, 2026
· 1 min read
With the Vikings invading South Florida, many were seeing double in Miami . Dozens of locals and Norwegian doppelgangers gathered to participate in an “Erling Haaland” look-alike contest in Brickell. The event was organized by digital creator Emma Kate Willman, who’s gone viral for her own striking r
Key takeaway Dozens of locals and Norwegian doppelgangers gathered to participate in an “Erling Haaland” look-alike contest in Brickell.
Why this matters in The Miami
The Erling Haaland look-alike contest in Brickell is a testament to the strong Latin American and Caribbean presence in Miami, where international soccer is a beloved sport. The fact that dozens of locals and Norwegian doppelgangers gathered for the event showcases the city's diverse cultural landscape. The contest's organizer, Emma Kate Willman, has leveraged her online fame to bring people together and celebrate their shared interest in soccer. The winner, Per Olav Tegnander, a Norway fan, will now attend a quarterfinal match at the stadium, highlighting the city's ability to attract and engage international visitors. As Miami continues to grow as a hub for global events, it will be interesting to see how the city's sports and cultural scenes evolve to accommodate its diverse population and attract new fans from around the world. The success of this event may pave the way for more unique cultural experiences in neighborhoods like Brickell and Wynwood.
About this story
Original reporting by WSVN 7 News . The Miami surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSVN 7 News . Have a tip or correction? Contact our newsroom .
Category: arts ·
Published: July 11, 2026 ·
Source: WSVN 7 News ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? With the Vikings invading South Florida, many were seeing double in Miami. Dozens of locals and Norwegian doppelgangers gathered to participate in an “Erling Haaland” look-alike contest in Brickell. The event was organized by digital creator Emma Kate Willman, who’s gone viral for her own striking r
When was this published? This article was first published on July 11, 2026 by WSVN 7 News and curated for The Miami readers.
Who reported this story? This story was reported by Litzy Grijalba at WSVN 7 News. To learn more about how The Miami selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more arts coverage from The Miami, or browse our daily briefing and topic hubs .
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